If you have a blog, I highly recommend that you connect it to your Google+ page (get one of those too, if you haven’t already) with Google Authorship. When you get a list of search results, you’ve probably noticed that some of them have a small profile picture of the author…that’s Google Authorship.
Authorship puts a face to the article, making it more personal and creating an immediate connection with your audience. It also includes a byline and a link to your Google+ page and indicates how many circles you are in, which can add credibility to your post.
Each of these points could be the difference between someone choosing your article over another search result, even if yours isn’t the top of the list.