“Because everyone else is doing it” is usually not a good reason to do anything. Remember what your mom always said: “If everyone else jumped off a bridge, would you?”
But when it comes to social media for your business, “because everyone else is doing it” actually makes a bit of sense. Granted, it’s still not for everyone, but it’s worth considering. It becomes a standard, and if you don’t meet the minimum requirements for the standard, you could be missing out on business. Some people like to check out websites before even deciding on a short-list when looking for a service provider. If you don’t have a website for them to find, you may as well not exist.
Another reason for joining the social media party is the conversation you can participate in. Not only can you “eavesdrop” on conversations people are having about you, but you provide a better environment for them to have these conversations. If someone receives a bad haircut, they usually tell their friends, who may or may not tell their friends, and so on and so forth. But with social media, they just might talk about it on twitter too, and they just might mention where they got it. Same idea as telling friends in person, except with a much greater impact. They aren’t likely to tell all of their friends in person, but with twitter, every person who follows them could potentially learn of their ‘do disaster. But, if you are on twitter as well, not only can you monitor for what people are saying about you, you have the opportunity to remedy the situation by responding!
If you’re thinking of taking the plunge, it’s a good idea to know what you’re getting yourself into. Check out A Social Media Strategy for Startups in 11 Steps on thenextweb.com for some pointers.