I’m often asked by friends and clients alike “what’s the point of twitter”? This is usually posed as a challenge more than a question. They have already formed a negative opinion about it, and aren’t really likely to change their minds. But not too long ago, I had a client who was already on board for using twitter. When she asked me “why tweet?”, she was truly interested in understanding how she could use this powerful media to her benefit.
As we discussed the potential of twitter, I mentioned that you will get different answers from different people. They are all valid, and may or may not be relevant a particular person’s needs. With that in mind, I decided to put the question out there in the twitterverse. Here are a few responses I received, and a brief thought from yours truly on each one:
@AmethystAnswers to listen, engage, inspire and to share knowledge without expectation.
Twitter is like a conversation within a community. It shouldn’t be one-sided. You should be prepared to listen to what others are saying about you and your industry, and participate in that conversation. And as far as sharing knowledge without expectation, to me that’s just good sense all around.
@AmethystAnswers Social Strategy = Every tweet serves purpose, balance & has meaning for you and/or your audience to drive a call to action.
Despite what some people still think, twitter isn’t a forum to tell everyone what you are eating for breakfast…UNLESS there is a purpose, like recommending a great dining spot or sharing a new recipe (or it’s bacon….bacon is always exciting news!).
@AmethystAnswers ask the client if thy want expose their awesomeness for potential customers.
Twitter is a great way for others to see your personality and for you to start building relationships. You know you’re awesome, so why not share that awesomeness with the world?!
One final thought from me. Twitter is great for crowd-sourcing ideas, just like I did for this post. You can reach a variety of people, not just your own followers, and get some great answers for a simple little blog post!
Everyone has their own answer to “Why tweet?”. Share yours in the comment section below.